White-Label Review Management Software Built for Agencies

Sell review management as your own product

ReputeMap is white-label review management software built for marketing agencies that want to resell reputation services under their own brand instead of someone else’s. You run a single platform across every client and location, send branded reports with your logo and colors, and give clients a portal that looks like part of your agency. They never see “ReputeMap” — they see you.

Most reputation tools were built for the end business, then bolted on a partner program later. That shows up where it hurts: a vendor logo on the PDF, a login screen with the wrong brand, a dashboard your client recognizes from a competitor’s pitch. The differentiator here is simple — the white-label layer is the product, not an upsell. Branded reports and a branded client portal come with the Pro plan, so the work you deliver carries your name end to end.

What “white-label” actually means in ReputeMap

White-label gets overused, so here is exactly what is yours to brand:

• Branded PDF reports — your logo, your colors, scheduled to send automatically per client. Rating trends, reply coverage, review velocity, and new-review summaries, delivered on your cadence under your masthead.
• Branded client portal — a portal shell your clients log into to see their own locations, reviews, and progress, presented as your agency’s tool.
• Per-client, per-location separation — every client’s data stays scoped to their own view, so one portal serves your whole book without leakage.

To be precise about scope: white-label here is a branded PDF plus an optional branded portal shell — not a full custom theming engine that re-skins every pixel. That keeps it reliable and fast to roll out, which is what you want when you are onboarding clients, not configuring software.

The agency workflow, one tool across every client

Branding only matters if the underlying work is good. ReputeMap runs the full Google review loop for every client from one login:

• Unified review inbox across all clients and locations — every new Google review in one queue, not fifteen browser tabs.
• One-click AI reply drafts you review and publish straight to Google, with reusable reply templates for tone and consistency. If a publish ever fails, your drafted text is preserved — never retyped.
• Review request campaigns by email and QR code — HONEST asks that go to everyone, with no review-gating and a one-click opt-out, so your clients stay FTC-compliant. (Print-ready QR codes work for in-store and on-receipt asks.)
• Negative-review alerts on 1–3 star reviews via email, Telegram, or WhatsApp, so your team responds before a client calls you upset.
• Multi-location dashboard tracking rating, reply coverage, velocity, and SLA — the numbers your branded reports are built from.
• Surveys (NPS, stars, thumbs), review widgets to embed on client sites, and competitor tracking using public Maps numbers (entered manually — no scraping).

Want the deeper feature view? See review management software for agencies and our Google review widget page.

Honest, compliant review requests

Resellers carry their clients’ compliance risk. ReputeMap’s request engine is HONEST-mode only: every customer is asked, there is no filtering of unhappy people away from public review links, and every message includes a one-click opt-out. You get more reviews the right way — see how to ask customers for reviews for the playbook your account managers can follow.

How ReputeMap compares for resellers

What you need	Built-for-business tools	ReputeMap (agency white-label)
Branded PDF reports	Often add-on / vendor logo	Included on Pro, your logo & colors
Branded client portal	Limited or extra cost	Portal shell under your brand
One inbox across all clients	Per-account silos	Unified across clients & locations
AI reply drafts to Google	Varies	One-click, you publish, templates
Negative-review alerts	Email only	Email, Telegram, WhatsApp
Compliance posture	Sometimes gates reviews	HONEST-only, opt-out, FTC-aligned
Setup time	Often onboarding calls	~15 min, free, no credit card

Pricing that scales with your book

Plan	Price	Locations	White-label
Starter	$149/mo	5	—
Growth	$299/mo	15	—
Pro	$499/mo	30	Included

Add-ons let you grow beyond the plan limits as you sign clients. You can start free with no credit card and have your first client’s locations connected in about 15 minutes. White-label reports and the client portal live on the Pro plan, which is where most resellers land once they are managing reviews for several clients.

Margin math for agencies

The resale model is straightforward. A few Pro seats covering a roster of locations let you package “reputation management” as a monthly retainer line item — branded reports prove the work every month, the portal gives clients a place to log in, and the alerts plus AI drafts keep your team’s time low per client. Compare that to stitching together a free inbox and a separate reporting tool and you can see why a single white-label platform wins on both hours and perceived value.

Why ReputeMap

ReputeMap is Google-first, agency-first white-label review management software: a unified review inbox, one-click AI replies you publish to Google, HONEST and FTC-compliant request campaigns by email and QR, multi-channel negative-review alerts, and the branded PDF reports plus client portal that let you sell all of it under your own name. It is not affiliated with Google, and it does not send SMS — review links, QR codes, and email do the work. If you have outgrown a generic tool, weigh us against a Grade.us alternative or a GatherUp alternative — then create your free account and brand your first report today.